Job Description
The Manager, Global Loyalty Marketing is responsible for delivering commercial and loyalty performance through the planning, development and implementation of global and regional campaigns and initiatives. This role will work cross-functionally across our GMSS and L&P teams to build Global and AMER loyalty marketing solutions that drive revenue, increase program acquisitions and deepen member engagement.
Your day to day
- Build and deliver Loyalty & Partnerships marketing and communications plans to drive in-the-year commercial performance.
- Optimize campaign messaging, relevancy and reach through a keen understanding of market performance needs.
- Activate quick-turn Loyalty & Partnerships Marketing solutions including building of offer/messaging constructs, go-to-market plans, and through final deployment and ongoing enhancements.
- Facilitate planning conversations with cross functional team members to align on and set program/campaign objectives prior to launch, ensuring proper performance monitoring and progress readouts to Director at defined intervals (and other senior leadership as needed).
- Evaluate pro-forma and post-initiative/campaign financial analyses, including incremental impact and return on investment, to incorporate findings into future campaigns.
- Ensure appropriate socialization and input has been garnered from business partners to ensure effective exposure and alignment is in place across all initiatives.
- Manage internal/external agency and partner relationships to ensure clear communications in briefing process and throughout campaign development and execution, while building strong, trusting relationships across the organization to support overall team objectives.
What we need from you
- Bachelor's or Master's Degree in a relevant field of work or an equivalent combination of education and work related experience.
- Eight or more years of progressive work-related experience with demonstrated proficiency in multiple disciplines/processes related to the position including commercial marketing, loyalty marketing, and/or partnership marketing.
- Experience with test-and-learn scenarios and planning matrices, execution in both on and offline channels.
- Ability to work in an integrated creative environment and to translate customer analytics output into insight for development of creative briefs.
- Ability to direct creative process (es) to build compelling messaging and creative concepts.
- Experience in handling sensitive consumer data such as financial records a plus.
- Experience with identifying marketing opportunities utilizing third party information.
- Ability to translate observations into finding and business applications.
- Extremely detail oriented, highly organized with excellent time management skills and a technical aptitude.
- Team player with a positive attitude, excellent interpersonal skills and a focus on problem solving.
Location - Our hybrid work structure is an expectation of three (3) days a week in the Atlanta office. This expectation may be adjusted to evolve with the changing needs of the business.
The salary range for this role is $84,000.00 to $ 105,000.00. This role is also eligible for bonus pay. We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401K, and other benefits to employees.
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Job Tags
Full time, Work at office, 3 days per week